instantly<\/em>\nwherever they are. “Wanderlust” has become the leitmotif of many\ndigital natives. Passion and spirit of adventure are the engines of this new\ngeneration of travel.<\/p>\n\n\n\nDriven by a large,\nactive community on social networks like Instagram, “like-minded\npeople” land at the world’s tourist destinations or discover new places\nthat still seem romantic and untouched. You want to see and feel what friends\nappreciate and love. <\/p>\n\n\n\n
So-called\nmicro-influencers, therefore, play an essential role. It is not the number of\nfollowers that is important, but the qualitative reach and authenticity within\na relevant community. Visual beauty, combined with a personal address, arouses\nemotions and culminate in wishes and dreams.<\/p>\n\n\n\n
In this sense:\n#neverstopexploring and #discoverearth – start a campaign together with\nmicro-influencers that really<\/em>\nmotivate potential visitors.<\/p>\n\n\n\n5. We Collect More Data on Travelers Than Ever<\/span><\/h3>\n\n\n\n“We have to reach our target groups better!”<\/em> – A sentence that is prayed up and down in\nalmost every strategy meeting. An embarrassing moment of silence follows\nseamlessly. Because no one really knows how to reach these target groups. <\/p>\n\n\n\nIt often fails because\nof the knowledge with whom you actually<\/em>\ndo it has to do. The digital space is ideally suited to closing these knowledge\ngaps. Every user leaves – consciously or unconsciously – traces of their usage\nbehavior, preferences, and desires. He shares his fears and problems with other\ninterlocutors on the net, gives feedback, and looks forward to answers to his\nquestions. <\/p>\n\n\n\nWith the help of social\nlistening, these conversations are no longer hidden in the virtual world but\nare tracked down and structured in real-time. In this way, trends can be\nidentified and observed, and useful packages of measures can be put together\nbased on this data. <\/p>\n\n\n\n
Especially in a complex\narea such as the tourism industry. Feedback on service satisfaction ends up in\na clear dashboard or as an alert in the email inbox.<\/p>\n\n\n\n
6. Sustainable Travel<\/span><\/h3>\n\n\n\nSustainability is the megatrend and will remain so for the foreseeable future. The success factor for environmentally friendly tourism is credibility. Simply introducing eco-labels or using the term organic is not enough to convince travelers. On the contrary, too much emphasis on the term “sustainability” in communication actually has the opposite effect.<\/p>\n\n\n\n
Many travelers still\nbelieve that sustainable, ecologically fair offers are more expensive. Actions\nand proposals have to speak for themselves. Eco tours, which bring the traveler\ncloser to extraordinary experiences in harmony with nature, provide them with\ninside information and ideally support part of the proceeds with an\nenvironmental protection project, are among the most popular active offers. <\/p>\n\n\n\n
And transparency scores:\nSustainability plays a vital role in the furnishing of the accommodation, for\nexample, in the choice of building material or the use of resources such as\nwater and electricity. <\/p>\n\n\n\n
Guests can find out\nabout it. <\/p>\n\n\n\n
And bring organic\nproducts from the region to the table, explain their origin, or even experience\nthem in a tour offer. The environment and the guest will thank them.<\/p>\n\n\n\n
7. More Travel Proposals Tailored to Your Preferences<\/span><\/h3>\n\n\n\nToday, most trips are\nindividual – planning and booking according to your own wishes, your personal\narrival, tours on your own, different meal requests and extras, etc. Of course,\nthe offers must also be designed individually and flexibly. So far this is nothing\nnew. “Tailored to the person” means above all personal. <\/p>\n\n\n\n
For tourism marketing,\nsome essential data from the entire customer journey are available to address\npotential guests personally with individual content. It starts with the name,\ngoes beyond personal interests, and ends with room preferences. In concrete\nterms, this means the following two things in tourism marketing:<\/p>\n\n\n\n
Personalized and dynamic ads<\/strong> (e.g., on Facebook) bring more engagement and results.<\/li>Long-term customer care builds trust and leads to recommendations and multiple visits.<\/li><\/ol>\n\n\n\n 8. Digital Experience<\/span><\/h3>\n\n\n\nToday travelers no\nlonger have to rely on intermediaries to book a trip. The relevant data and\nfunctions are available freely and above all, comfortably via Google,\nbooking.com, Tripadvisor, and other platforms. <\/strong><\/p>\n\n\n\nThe problem here is more\nthe flood of information and the bias to a destination’s top attractions. <\/p>\n\n\n\n
Although the\npresentation on these platforms is highly standardized, there is still some\nleeway here. Due to exceptional quality, enormous scope, and consistency of the\ndata, destinations on these platforms can stand out from others.<\/p>\n\n\n\n
Apart from this, other\nflagships can also be placed digitally. <\/p>\n\n\n\n
The keywords here are AR\n(Augmented Reality) and VR (Virtual Reality) – interactive city guides, DIY\ntours, 360 \u00b0 content, virtual tours, etc. <\/p>\n\n\n\n
9. Voice Assistants, Chatbots and\nRobots as Travel Companions of the Future<\/strong><\/span><\/h3>\n\n\n\nThe human voice is the\nbest and most effective means of communication, and people today want more\ncomfort, especially when it comes to their vacation. This is the main reason\nwhy more and more hoteliers are introducing voice-activated devices.<\/p>\n\n\n\n
With voice commands, the\nhotel room settings can be adapted to the individual needs of the guest, the\ninformation provided can be kept up to date, and customer service can be\nsupported. <\/p>\n\n\n\n
The digital concierge in\nthe room, so to speak.<\/p>\n\n\n\n
Smart devices are\nindispensable travel companions for everyone today. More and more vacationers\nexpect that all needs can be met by smartphone.<\/p>\n\n\n\n
Additionally, language\ntechnology is an integral part of other technologies, such as chatbots. This\ntechnology can be used by tourism companies to offer quick response times to\nbasic questions. Opening times, admission prices, directions, and similar\nstandard inquiries can be answered 24\/7 and within a few seconds.<\/p>\n\n\n\n
10. Smart Rooms – Intelligent\nObjects That Can Interact<\/span><\/h3>\n\n\n\nAnother digital trend in\nthe travel industry is “The Internet of Things” (IoT). The Internet\nof Things enables smart devices to communicate in everyday life and offers\nextensive options and different advantages for travel-related activities.<\/p>\n\n\n\n
The variations of this\ntechnology application are diverse. At airports, special sensors can be\ninstalled on luggage so that the traveler can track the location of the\nluggage. Large airlines such as Lufthansa and Delta have already launched such\nan app for their passengers.<\/p>\n\n\n\n
In a hotel, it can be a\ndevice that is connected to the lighting, heating, and air conditioning systems\nand can control everything according to the wishes of the visitor. IoT is also\nable to facilitate the check-in process by sending electronic keys to guests’\nsmartphones.<\/p>\n\n\n\n
In Conclusion<\/span><\/h2>\n\n\n\nIf you want to survive\nin tourism in the long term, you have to be innovative, know the personal needs\nof your visitors, and offer individually tailored offers. <\/p>\n\n\n\n
Digital innovations are\ncreating more travel trends then we expected, and who knows what will the next\ndecade bring.<\/p>\n\n\n\n
All that can be said\nwith certainty at the moment is that more travelers want their holidays to be\nmore authentic and less shaped by the travel standards of yesterday. <\/p>\n\n\n\n
The new decade will be,\nas it seems at this moment, the age of digital nomads who will want the whole\nworld to see how their experience unfolded with every step they took.<\/p>\n","protected":false},"excerpt":{"rendered":"
Many of last year’s travel trends continue to grow in 2020, while new ones emerge. We look for authentic experiences while enjoying access to modern amenities. Also, we will get to know the locals and visit places that are not drowning in tourists. And why not do some beauty treatments along the way? In the […]<\/p>\n","protected":false},"author":705,"featured_media":7014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,11],"tags":[],"class_list":{"0":"post-6999","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle","8":"category-travel"},"_links":{"self":[{"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/posts\/6999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/users\/705"}],"replies":[{"embeddable":true,"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/comments?post=6999"}],"version-history":[{"count":3,"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/posts\/6999\/revisions"}],"predecessor-version":[{"id":7017,"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/posts\/6999\/revisions\/7017"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/media\/7014"}],"wp:attachment":[{"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/media?parent=6999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/categories?post=6999"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wp68.hostgator.com\/~wadobs0ab4ty\/wp-json\/wp\/v2\/tags?post=6999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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